Clue as Carrier Wave

14330145_964495950345839_2469714263963758410_nI encountered this commercial product recently; it’s the “Harry Potter” edition of Clue (my UK friends will know it as Cluedo). My reaction was, if you’ll pardon my saying so, “WTF?” To me, there didn’t seem to be any rationale as to why there would be a Harry Potter mystery game; the two genres don’t overlap and  there is no natural brand affinity that would make this an obvious product. I understand the idea of a “Sherlock” edition, there’s common ground there, but Harry Potter … no.

imagesThat piqued my curiosity sufficiently to do a quick search, and I found there are a number of such brand crossover editions, some of which I’ve pictured here. The edition that relates to the movie Clue does seem to have some rationale, but — The SimpsonsFireflyThe Big Bang Theory? None of these make any sense to me.

cluedo-sherlockIt does serve as a little corroboration to a theory about detective fiction upon which I’ve been ruminating lately; this just seemed to be a very bare-bones approach to my idea, and thus was more interesting. For my regular readers, this is what I hinted at recently when I suggested that one of the reasons people read detective fiction is because of indoctrination; I’m still not prepared to
clue-simpsons-edition-580x410define that term, it might take quite a long blog post. Suffice it to say here that my idea of indoctrination means that the basic elements of detective fiction are used by writers as a vehicle to carry information about society in an entertaining way. Golden Age detective fiction carried less about society and more about committing a crime in a clever way; modern crime fiction can very nearly ignore the crime and focus on characterization and milieu.

650x650_0684b4dbc9c1a09983731913dd49f37c1c10bc3de428b2e562b76039What I see suggested here with these various board games is that the basic structure of a murder mystery — the death of Mr. Boddy, a faceless and personality-free victim, and the attempt to solve the who/what/where questions surround his death — is now so familiar to consumers of fiction that it is essentially a cliche that requires no explanation. The
174096_s0branded characters from other franchises are superimposed upon the basic plot of who killed Mr. Boddy, providing some amusement for children who were bored with Miss Scarlett and Professor Plum. Alternatively there are people who collect everything stamped with, say, the Firefly brand, whether it’s an edition of Clue or a stamped metal lunchbox or a swizzle stick, and thus those brands gain some small extension. And Clue/Cluedo here is the carrier wave that carries the superimposed brand.

ff_cl_flatbt_web_0What I’m moving towards is trying to explain why people like me and my readers still find the structure of mystery fiction entertaining. After all, let’s face it, it’s exactly the same plot over and over and over again. Mr. Boddy gets killed, various people could be guilty, someone investigates and figures out who is guilty, that person is punished. We
81gtzlei-l-_sl1500_know what’s going to happen with an inevitability that approaches 100% (just as we know that at the end of a Harlequin romance that the male and female will become a couple). I’m suggesting that Golden Age detective fiction, and particularly the Humdrum school, are no longer viable precisely because they contain mostly plot and little or no characterization; GAD that contains
movie-edition-prototype-covinformation about the social backdrop against which such crimes are committed is considered “better” when it contains more such information. (I’m thinking here of Dorothy L. Sayers; I don’t enjoy her work as much as others do, but I recognize that a novel like Gaudy Night with no murder and a huge romantic subplot was groundbreaking.) I admit that “all plot no character no milieu” detective fiction was occasionally fascinating in its day — people still know Who Killed Roger Ackroyd? — but when it comes to the less well written outputs of a Farjeon or a Rhode, the mystery plot is like a carrier wave for dead air. Half of John Rhode’s oeuvre is like trying to work the same three elementary-level Sudoku puzzles over and over again, against a background of snobbery, racism, and social elitism, and no one will ever manage to bring that back successfully to the market today. As Julian Symons so accurately notes in Bloody Murder, those pure-puzzle exercises really died with the brief hegemony of the dossier novel.

ptruca1-11966168dtAnd what does an edition of “SpongeBob SquarePants Clue Jr.” tell us about the social backdrop? Merely that, if you’ll pardon my saying so, some people will buy anything. I suspect that quite a bit of the market for such things is people investing in “collectibles” towards a projected coup on eBay 20 years from now … or adults buying toys for children without any idea at all about the semiotic overtones of having a “Family Guy” Clue game, because they have no idea of the social milieu that produced Clue in the first place.  Those ideas are also interesting to me as a student of branding, but I don’t find them particularly pleasant to contemplate (the first is venial and the second is ignorance).  It makes me want to dig out my 30-year-old version of Clue that merely has Mrs. Peacock and Colonel Mustard instead of Marge Simpson and Sheldon Cooper and have the pure Clue experience!